Every tag gets smarter as you grow.

Start free. Upgrade when you need automation, analytics, and team features. No contracts, cancel anytime.

Monthly
Annual Save up to 20%
Starter
Free
For personal use and getting started.
Get Started
  • Tags & Actions
  • check_circle Up to 5 tags
  • check_circle All 12 action types (URL, vCard, message, Wi-Fi, form, phone, SMS, email, menu, webhook, HTML, and more)
  • check_circle Group management
  • check_circle QR code generation
  • check_circle NFC programming
  • Intelligence
  • check_circle Basic analytics (7-day and 30-day)
  • check_circle AI assistant (basic)
  • Not Included
  • cancel Schedules
  • cancel Sequences
  • cancel Conditional routing
  • cancel A/B split testing
  • cancel Brand themes
  • cancel Custom fields
  • cancel Custom domains
  • cancel Organizations
  • cancel API access
Professional
$49.99/mo$479.99/yr
Just $40.00/mo -- save 20%
Full features for power users and enterprise.
First 100 tags Included
101 - 500 tags $0.25 / tag / mo
501+ tags $0.10 / tag / mo
Get Started
  • Tags & Actions
  • check_circle 100 tags included, unlimited with metered billing
  • check_circle Everything in Essential, plus:
  • Automation
  • check_circle Conditional routing (device, location, OS, time rules)
  • check_circle A/B split testing with per-variant analytics
  • check_circle Shared sequences (publish + subscribe across accounts)
  • Intelligence
  • check_circle CSV export (scans, analytics, tags)
  • check_circle Custom QR presets (save branded styles)
  • Platform
  • check_circle REST API access (48 endpoints)
  • check_circle Webhook profiles (custom field mapping, headers, methods)
  • check_circle Org minting up to 2,000 tags
  • check_circle Developer documentation
  • check_circle Priority support
  • add_circle Custom domain -- add $10/mo learn more
Invite Only
Founder's Legacy
Per-Porter Benefit
A permanent thank-you to early adopters.
Per-Porter Perk
  • star Permanent per-tag benefit
  • star Essential features on eligible tags
  • star Regardless of account plan
  • star Awarded to early adopters

Compare every feature

See exactly what you get at each tier.

Feature Starter Essential Professional
Tags & Actions
Active tags525100+ (metered)
Action typesAll 12All 12All 12
Custom fields--YesYes
Variable injection--YesYes
URL parameter builder--YesYes
Brand themes--YesYes
Scan limits--YesYes
Automation
Sequences--YesYes
Sequence modes (linear, loop, one-shot, random)--All 4All 4
Per-device tracking--YesYes
Pace control (throttle)--YesYes
Shared sequences (publish/subscribe)----Yes
Schedules--YesYes
Per-window actions + active days--YesYes
Conditional routing----Yes
A/B split testing----Yes
Analytics & Intelligence
Basic analytics (7/30 day)YesYesYes
Extended analytics (90-day, all-time)--YesYes
Deep Insights (heatmaps, device, leaderboard)--YesYes
Fleet health score--YesYes
Anomaly detection--YesYes
AI weekly digest--YesYes
AI assistantBasicFull (20 tools)Full (20 tools)
CSV export----Yes
Platform
Organizations--YesYes
Org minting--Up to 500Up to 2,000
QR code customizationBasicFullFull + presets
REST API (48 endpoints)----Yes
Webhook profiles----Yes
Custom domain (add-on)--$10/mo$10/mo
NFC programmingYesYesYes
Priority support----Yes

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Frequently asked questions

Do I need to buy special NFC tags?
No. Tapped works with any standard NFC tag (NTAG213, NTAG215, NTAG216) or QR code. You can also purchase smart tags directly from our tag shop.
Can I change what a tag does after programming?
Yes -- that is the whole point. Your tag points to a permanent URL on our servers. You change the destination from your dashboard anytime, and the update is live instantly. The physical tag never needs to be touched again.
Does the person scanning need an app?
No. Tapping an NFC tag works with the built-in NFC reader on any modern iPhone or Android. Scanning a QR code works with any camera app. No downloads required.
What is a "Porter"?
A Porter is what we call the physical tag -- the NFC chip or QR code that carries the permanent, unique URL tied to your Tapped account. The name comes from the idea that it "carries" the connection between your physical product and the digital world.
What is Founder's Legacy?
Founder's Legacy is a permanent, per-tag benefit awarded to early adopters of Tapped. Eligible tags receive Essential-tier features regardless of the account's current subscription plan -- it is our way of saying thank you to the people who believed in us early.
Do you offer annual billing?
Yes, and it is our recommended option. Essential is $99.99/yr (save vs. $9.99/mo) and Professional is $479.99/yr (save vs. $49.99/mo). Per-tag overage fees on Professional are still billed monthly based on actual usage. Use the toggle at the top of the pricing table to compare.
How does per-tag pricing work on Professional?
Your first 100 active tags are included in the base price. Tags 101 through 500 are billed at $0.25 per tag per month, and anything beyond 500 drops to $0.10 per tag per month. Usage is metered daily and billed at the end of each billing cycle -- you only pay for what you use.
Can I use my own domain for tag URLs?
Yes -- Custom Domain is available as an add-on ($10/mo or $120/yr) on Essential and Professional. Instead of your tags redirecting through tapd.ink/A7K2P, they use a branded subdomain like tags.yourcompany.com/A7K2P. You add two DNS records (a CNAME and a TXT verification record), we handle the SSL cert and routing. See setup requirements
What are custom fields and variable injection?
Custom fields let you attach structured metadata to every tag -- things like product name, serial number, location, or any data relevant to your workflow. Variable injection automatically inserts those field values into URLs, messages, and other action content at scan time using {{field_name}} placeholders. This means one action template can serve thousands of tags, each delivering personalized content.
Can I cancel anytime?
Yes. There are no contracts or cancellation fees. Annual plans can be cancelled at any time -- you retain access through the end of your paid period. If you downgrade to the free plan your tags continue to work -- you are just limited to 5 active tags.

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