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See exactly what you get at each tier.
| Feature | Starter | Essential | Professional |
|---|---|---|---|
| Tags & Actions | |||
| Active tags | 5 | 25 | 100+ (metered) |
| Action types | All 12 | All 12 | All 12 |
| Custom fields | -- | Yes | Yes |
| Variable injection | -- | Yes | Yes |
| URL parameter builder | -- | Yes | Yes |
| Brand themes | -- | Yes | Yes |
| Scan limits | -- | Yes | Yes |
| Automation | |||
| Sequences | -- | Yes | Yes |
| Sequence modes (linear, loop, one-shot, random) | -- | All 4 | All 4 |
| Per-device tracking | -- | Yes | Yes |
| Pace control (throttle) | -- | Yes | Yes |
| Shared sequences (publish/subscribe) | -- | -- | Yes |
| Schedules | -- | Yes | Yes |
| Per-window actions + active days | -- | Yes | Yes |
| Conditional routing | -- | -- | Yes |
| A/B split testing | -- | -- | Yes |
| Analytics & Intelligence | |||
| Basic analytics (7/30 day) | Yes | Yes | Yes |
| Extended analytics (90-day, all-time) | -- | Yes | Yes |
| Deep Insights (heatmaps, device, leaderboard) | -- | Yes | Yes |
| Fleet health score | -- | Yes | Yes |
| Anomaly detection | -- | Yes | Yes |
| AI weekly digest | -- | Yes | Yes |
| AI assistant | Basic | Full (20 tools) | Full (20 tools) |
| CSV export | -- | -- | Yes |
| Platform | |||
| Organizations | -- | Yes | Yes |
| Org minting | -- | Up to 500 | Up to 2,000 |
| QR code customization | Basic | Full | Full + presets |
| REST API (48 endpoints) | -- | -- | Yes |
| Webhook profiles | -- | -- | Yes |
| Custom domain (add-on) | -- | $10/mo | $10/mo |
| NFC programming | Yes | Yes | Yes |
| Priority support | -- | -- | Yes |
Embed smart tags in your handmade goods and give every customer a living connection to your brand -- long after the product ships.
Explore Maker Studiotapd.ink/A7K2P, they use a branded subdomain like tags.yourcompany.com/A7K2P. You add two DNS records (a CNAME and a TXT verification record), we handle the SSL cert and routing. See setup requirements{{field_name}} placeholders. This means one action template can serve thousands of tags, each delivering personalized content.Start free, upgrade when you are ready. No credit card required.