Five analytics sub-pages spanning geographic, temporal, device, performance, and AI analysis. Every scan is a data point. Every data point is a decision.
Most NFC and QR platforms give you a scan count and call it analytics. Tapped gives you the full picture.
You printed 500 tags. Are they working? Which ones? Where? You have no idea -- and you are paying for every one of them.
A total scan count tells you nothing actionable. You need geographic clusters, time patterns, device splits, and trend direction.
Raw data is overwhelming. Tapped's AI digest reads the numbers for you and surfaces what actually matters -- every week, automatically.
A real-time chronological log of every scan across your fleet. Each entry shows the tag name, timestamp, device type, operating system, browser, and approximate location. Filter by tag, group, or date range. The heartbeat of your entire deployment.
Interactive Leaflet maps with heat layers showing scan density by location. Zoom from country level down to city blocks. Clusters light up as you drill in. Instantly spot which regions drive the most engagement and where your tags sit dormant.
A 7-by-24 grid mapping every day of the week against every hour. Cells glow from cool blue through amber to hot white based on scan volume. Instantly identify peak engagement windows, dead zones, and day-of-week patterns. Use this to time schedule rotations or push notifications.
See the split between iOS and Android, mobile and desktop, every browser, and every OS version. Donut charts for platform share, horizontal bars for browser distribution. Know whether to optimize your landing pages for Safari or Chrome, iPhone or Pixel.
A ranked list of every tag by scan volume over your selected period. Period-over-period trend arrows show which tags are surging and which have gone cold. Spot your winners, double down on what works, and investigate the underperformers.
Every week, Tapped's AI reads your analytics and writes a plain-English recap: which tags stood out, what anomalies appeared, and what you should do next. No dashboards to interpret. No SQL to write. Just open the digest and know what happened.
Your fleet saw 1,247 scans this week, up 18% from last week. Lobby Display #3 surged 43% -- likely driven by the conference on Tuesday.
Warehouse Rack 12 dropped to 3 scans -- consider checking placement or swapping the action.
A composite 0-100 score built from four dimensions: activation rate (how many tags have been scanned), configuration quality (actions assigned, themes applied), freshness (recent scan activity), and uptime (no errors or dead links). The semicircle gauge updates in real time.
Tapped automatically flags unusual scan patterns: sudden spikes that might indicate a viral share, sudden drops that might mean a tag fell off, geographic outliers from unexpected locations, and time anomalies outside normal hours. Each alert links directly to the scan data.
Lobby Display #3 received 47 scans in 1 hour -- 6x the daily average. Likely event-driven.
Warehouse Rack 12 has had 0 scans in 72 hours. Previously averaged 8/day.
Product Shelf tag scanned from London, UK. All prior scans were US-based.
Deep Insights is the umbrella for all five analytics sub-pages, launched across v6.8.0 through v6.11.0. Geographic analysis, temporal patterns, device intelligence, tag performance, and AI-powered synthesis -- each as its own dedicated view with filters, charts, and export.
Export raw scan data and analytics summaries as CSV files. Pull the data into Excel, Google Sheets, Looker, or your own BI pipeline. Filter by date range, tag, or group before exporting. Every column is labeled and documented.
Once you see the data, act on it. Pair insights with schedules, sequences, and routing to optimize in real time.
Use time-of-day insights to rotate content exactly when your audience is active.
format_list_numberedTrack progression through multi-step journeys. See who advances and who drops off.
touch_app12 action types, each with its own scan data. See which action types drive the most engagement.
Create your free account and see your first analytics the moment your tags get scanned. Upgrade to Professional for the full Deep Insights suite.