Sequences drip content across taps. Schedules rotate by time. Routes adapt to the scanner. Split tests find the winner. Layer them together and your tags run themselves.
An ordered list of actions that a tag walks through one step at a time. Each scan advances to the next step. Four modes control what happens at the end — linear, loop, one-shot, or random.
Define time windows with start/end times, active days, and per-window actions. Tapped checks the clock on every scan and serves the matching content. Override mode for flash promotions. Timezone-aware.
Define ranked rules that evaluate scan context — device type, scan count, time of day, day of week. Tapped evaluates each rule in order and delivers the first match. A fallback catches everything else.
Divide scan traffic between two existing actions by percentage. 50/50, 80/20, any split you choose. Each scan is randomly assigned. Compare performance in your analytics dashboard, then commit to the winner.
When a tag is scanned, the scan worker evaluates automations in a strict priority order. The first match wins. Here's the full chain.
Sequences, schedules, and routing are included in your first 5 free tags. Start building automations in minutes.