Marketing & Advertising / Print-to-Digital Campaigns
Marketing & Advertising

Print isn't dead. It just needed a digital bridge.

Embed NFC in mailers, brochures, posters, and packaging. Every printed piece becomes an updatable, trackable digital gateway that you control long after it leaves the printer.

Start free with 5 tags
The old way

Print is a one-way street.

📰

Print ads talk, never listen

Brochures, mailers, and posters deliver a message but collect nothing back. No engagement data, no interaction tracking, no feedback loop.

📱

QR fatigue is real

Consumers are trained to ignore QR codes. Those who do scan face camera fumbling, focus delays, and URLs they can't preview. Friction kills conversion.

🖨

Printed content is frozen

The promo expired. The URL changed. The product updated. But 10,000 mailers are already in mailboxes pointing to content that no longer exists.

The Tapped way

Every printed piece becomes an updatable digital gateway.

NFC tags embedded in print materials deliver instant digital experiences on tap. Change the destination anytime. Track every interaction. Print once, update forever.

Instant Access

Tap-to-Experience

Embed NFC tags in mailers, brochures, business cards, posters, and packaging. Recipients tap with their phone and instantly land on your digital experience. No camera. No app. No URL typing. Just tap and go.

  • Works through paper, cardstock, and packaging
  • No app download required on any modern phone
  • Faster and more reliable than QR codes
Living Content

Updatable Destinations

Change where your printed pieces point after they ship. Seasonal campaigns, expired promotions, evolving content. The mailer sits on the kitchen counter for months. The experience it delivers stays fresh because you update it from your dashboard.

  • Change destinations without reprinting
  • Schedule content swaps for seasonal campaigns
  • Redirect expired promos to current offers
Data

Measurable Print

Scan analytics show which print pieces perform, where recipients are located, when they engage, and what devices they use. For the first time, your print budget has the same accountability as your digital spend.

  • Per-piece and per-batch engagement metrics
  • Geographic heat maps of recipient engagement
  • Time-of-day and day-of-week performance patterns
A day in the life

Direct mail campaign, fully measurable.

Design Phase
Design mailer with embedded NFC tag
The NFC inlay goes into the mailer during production. Thin, flexible, invisible to the recipient. Each batch gets a unique tag group with its own tracking parameters.
Drop Day
Mail to 10,000 recipients
Mailers hit mailboxes across three regions. Each region has distinct UTM parameters. The campaign is live and every tap from this point forward is tracked.
Week 1-3
Track engagement as it arrives
Watch the dashboard as taps roll in. Region B outperforms A and C by 2x. Tuesday mornings show the highest engagement. iPhone users convert at higher rates. Real data, not estimates.
Week 4
Swap destination for follow-up offer
The initial promo period ends. Instead of dead links, you swap all tags to a follow-up offer. The same mailer on the same kitchen counter now drives a second conversion opportunity.
The platform

Built for print-to-digital campaigns.

∞
Destination updates after print — no reprinting
100%
Of taps tracked — every print piece measurable
NFC+QR
Dual-mode for maximum phone compatibility
3
Automation engines — schedule, sequence, and route
Everything you need

The complete print-to-digital toolkit.

mail NFC mailers
swap_horiz Updatable destinations
bar_chart Scan tracking
schedule Schedule-based content
science A/B testing
map Geographic analytics
palette Brand themes
route Sequence follow-ups

Give your print a digital pulse.

Every mailer, brochure, and poster becomes trackable and updatable. Five free tags to prove it works.

Start free with 5 tags
No credit card required. Upgrade any time.