Marketing & Advertising

Finally measure what physical marketing actually drives.

Every physical touchpoint feeds your attribution model automatically. UTM parameters, conversion paths, and cross-channel analytics built into every tag.

Start free with 5 tags

Physical campaigns are an attribution dead zone.

📦

Physical is a black box

Print ads, packaging inserts, event collateral. Thousands of dollars spent with zero visibility into what actually drives action downstream.

🔗

UTM links get mangled

When customers type URLs from print, they drop parameters, misspell paths, and break tracking. Your carefully crafted UTM strategy falls apart at the keyboard.

🔌

No cross-channel bridge

Digital analytics know nothing about your physical campaigns. Two separate worlds, two separate budgets, and no way to compare them in the same dashboard.

Every physical touchpoint feeds your attribution model automatically.

NFC tags carry UTM parameters that fire perfectly every time. No typing. No errors. Physical marketing data flows into the same dashboards as your digital campaigns.

Parameter Builder

URL Parameter Builder

Define static and dynamic UTM parameters per tag or per group. Campaign source, medium, content, and term get appended automatically on every tap. Your attribution taxonomy stays clean because humans never type the URL.

  • Static and dynamic UTM parameter configuration
  • Per-tag or per-group parameter inheritance
  • Zero parameter errors with auto-generation
Unified View

Cross-Channel Analytics

See physical campaign performance alongside digital in one dashboard. Scan volume, device breakdown, location heat maps, and time-of-day patterns give you the same granularity you expect from paid digital, applied to the physical world.

  • Physical and digital in the same analytics view
  • Device type, OS, and browser breakdown
  • Geographic and time-of-day performance patterns
Full Funnel

Conversion Paths

Track the journey from physical tap to digital conversion. See which physical touchpoints initiate the path, which digital channels continue it, and where attribution credit belongs. Multi-touch attribution that includes the real world.

  • Physical tap to digital conversion tracking
  • Multi-touch attribution across channels
  • First-touch and last-touch comparison views

Product launch, fully attributed.

Pre-Launch
Configure UTM parameters
Define campaign, source, medium, and content params for each tag group. Packaging gets one set. In-store displays get another. Mailers get a third. All automated, all clean.
Launch Day
Deploy tags across channels
Tags go live on product packaging, retail displays, direct mailers, and event materials. Each physical touchpoint is now a tracked, attributed entry point into your funnel.
Week 2
Attribution data flows in real-time
Dashboard shows which physical channels drive the most scans, which convert, and where the audience comes from geographically. You spot that packaging outperforms displays 3:1.
Week 4
Optimize mid-campaign
Shift budget from underperforming display placements to packaging inserts. Update landing page on display tags to a higher-converting variant. All from the dashboard, no reprints.

Built for physical campaign attribution.

100%
Of scans tracked — device, location, timestamp
0
Manual UTM errors — parameters auto-generated
Campaign updates without replacing a single tag
24/7
Real-time analytics dashboard access

Complete attribution infrastructure for physical.

link UTM builder
tune Dynamic parameters
bar_chart Scan analytics
conversion_path Conversion tracking
map Geographic heat maps
devices Device breakdown
compare Campaign comparison
download Export reports

Stop guessing. Start measuring.

Every physical campaign, fully attributed. Five free tags, complete analytics, zero parameter errors.

Start free with 5 tags
No credit card required. Upgrade any time.